![]() Afterwards, it will be sold on the Adidas website and select retailers. The shoe became available on September 23 via the CONFIRMED app. 60% of the shoe is made with recycled content. The shoe is prime green which is a series of high performance recycled materials. The Ultra 4D Sun Devils display the commitment to sustainability by both ASU and Adidas. We go into every year and talk about our priorities, what the priorities are for them and how we can align." "They have a big focus on sustainability and that's a big thing for ASU as well. We work with them on strategies and tactics that are important to both of us" Parke said. We have partnerships with the Global Sport Institute. "So, they (Adidas) come up with the concept and send it to us and tell us these are the absolutes but if there is a different logo you want to use they let us do that."ĪSU partnered with Adidas in 2015 and have continued to grow the partnership beyond just athletic wear. ![]() "We do have a little bit of creative direction," Parke said. Forks Up can also be found on the inside of the shoe. The tongue of the shoe features an image of Sparky while the back flag features Sparky's pitchfork. The white based Ultraboost 21 was a collaborative effort by both creative teams at Adidas and ASU. Other shoes ASU and Adidas have partnered on include: an all gold Ultraboost 1.0 DNA, which dropped in the fall of 2020, a maroon Supernova which dropped in the Spring of 2021 and is still available for purchase on the adidas website, and a white based Ultraboost 21 with maroon and gold accents which dropped in August which is also still available for purchase on the adidas website. "It just highlights the fact that we are a priority for them and they see ASU as a big partner and potential for ASU to have the kind of reach they are looking for to help their company," Parke said. Then based on years of athlete data the midsole has been precisely tuned for controlled energy return.ĪSU was just one of two schools to receive its colorway in the Ultra 4D. New technology allows for light and oxygen to craft the midsole. ![]() A gold external heel has the Ultra 4D branding in maroon.Īll of this sits on top of a 3D printed 4D midsole. The classic three stripes of Adidas appear in black with a maroon cage surrounding the stripes. "So ,we are excited to see how our fans react to getting it back because a lot of people felt like they missed out."Ī maroon and gold Primeknit, tuned for high comfort and breathability, make up the upper. "This particular shoe is based on a shoe they did for us the very first year of our partnership that was incredibly popular," Senior Associate Athletics Director for Marketing Becky Parke said. The updated version has the look of the 2016 Ultra Boost 1.0 with the 4D technology of 2021. It is a remake of the Ultra Boost 1.0, the first shoe produced in ASU colors celebrating the first year of the partnership. The Ultra4D Sun Devils is the fifth shoe ASU and adidas have partnered on. The latest adidas ASU exclusive shoe has dropped and it may look familiar to fans.
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